A UX Designer dives into ambiguity with observation, curiosity, and creativity to create strategic and comprehensive solutions.

Based in London. UCL HCI alumnus, formerly at Trend Micro.

Being a part of one of the most complex social animals on earth, interacting with others is never easy, however, interesting to me. My background in psychology equips me with the ability to perceive various viewpoints with empathy, facilitating not just integration but also the discovery of marvels in the ordinary.

With product design experience in B2B and SaaS environments, I specialise in turning complex problems into strategic, customer-centric solutions that align with business goals. I excel in leading end-to-end design processes, from discovery to high-impact implementation, while navigating ambiguity with creativity and a keen eye for detail.

Selected Projects

UX Strategy in Product Business Potential Exploration: Threat Intelligence

UX strategy / Product design

The process of exploring the business opportunities and the requirements for organisations to respond to cyber threats proactively among three threat intelligence aspects.

Solutions Consolidation: Endpoint Security

UX strategy / Product design / Experience design

The project showcases a large scope of product integration process. The consolidated solution allows customers to protect endpoint devices in multiple security criticality on the same platform.

Mobile Security as a Service MVP release

Experience design / Secondary research / Web / Mobile

The MVP design of a mobile security solution for iOS and Android devices and its management console for deployment and security operation.

Articles

How complex can a login page be? — The login page design of an enterprise product

Apr 15, 2021

… Like all enterprise product designs, the design focus is not only to create the experience of the provided feature itself, but also to fit into the customer’s ecosystem, and most importantly, to solve the security concerns. Usability is still one of the top priorities from the UX design perspective, but we might need a bit trade-off to meet the requirement of the solution.

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Why is it so hard to gain the DesignOps maturity?

Aug 22, 2022

… It doesn’t have to be a revolution when it comes to change in DesignOps. But even if it’s a top-down decision, it requires understanding to follow. Sometimes, when the team is not adapting well to the new idea, consider going with the flow. Wait for the perfect time (or create the time!) when the value can be better shown.

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Two years of the DesignOps journey from scratch at Trend Micro

Aug 7, 2022

… The whole company’s R&D teams are transforming to fit into the new working mindset. As they sped up the work pace, the design team’s transformation to keep up with the process was close at hand.

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